Alright, in this article we are going to go over the basics of music video promotion. It's a whole multi-million dollar industry, but let's cover the best music promotion techniques for beginners/newbies/broke boys.
Look, there are promotion companies that make tens, hundreds of thousands and even millions of dollars off promoting someone's music, art, movie releases, etc.
It's not like they've emerged out of nowhere, the biggest promotion companies have been there for a while and have built their authority over time.
Anyways, most people can't afford them.
There is another kind, the cheap ones. They have excellent websites, but how much can they do for you for $300. First, they have to pay themselves. Then they hire someone else for a fraction of what you've paid to do some kind of work.
And even that someone makes a profit, otherwise he/she wouldn't be doing that. So you end up being milked like a cash cow.
However, the second you stop paying, all your “fame” goes away. Again, this can be done for a fraction of price if we are speaking of paying installments of like $300. All you need to do is research and some common sense.
No one is going to make you a new Jay Z for $300.
So the smartest and the best way to do music video promotion at a low budget will be doing everything yourself with the help of a few tools I am going to talk about!
Have a Nice Looking Music Video to Promote
Sometimes they are not even crappy, but just snippets of a cartoon or anime with their song playing in the background. Don't put too much time into promoting a lyric video, unless you got enough clout.
Commenting on Other Users Posts/Videos
However, it's not easy to get noticed. The bigger the account/channel, the harder it's going to be. Having a verification badge can make this process 100 times easier, but most of us are not the chosen ones. So what do you do?
Well, try commenting on something post or video related.
Some people are using automation software and stamp emoji comments back and forth. Others just copypaste the same comment about how they just released a song/video, and ask to watch it and give reviews.
Seems like a decent strategy for some, but there are 2 tremendous setbacks in my opinion.
You are like this guy that talks only about himself at someone else's party.Long story short, nobody likes a guy like that.
Look, you are disrespecting the owner and also his fans to an extent. And let's say you are going to post on every single post or video of this famous guy.
What you will get is a lot of hate comments. And you may react however you want, but they won't make you feel good. Bad comments about how bad your music and music video are will bring you down, consciously or subconsciously.
So just be courteous and respectful, okay?
Other than that it's a great practice to do for a couple of hours a day to get some recognition and following in the industry!
Promoting it Through All Social Media
This tip may also sound way too simple, but people do forget about this stuff. And I don't mean post on IG and tweet that you have a music video coming up.
Utilize Instagram and Facebook stories (considering you have some following), Reddit, music related forums, etc.
Let me clarify a few things for you. It's common sense to post on Twitter, Facebook, and IG.
Have you ever thought of Reddit?
It's such a great traffic source! And not just traffic, you can make money, sell things, grow your email list and a lot more, but that's not the topic of today's article. The best part is that Reddit is primarily the US, Canada, and the UK. So you end up only getting the premium traffic from English speaking countries.
I still haven't figured out why, but some people on Reddit are really bitter. I've been emotionally hurt a couple of times. Grow following on all social media, so it's easier to promote your music video!
Reach Out to Influencers and Ask For Promos
Okay, this one is quite crucial, and not a lot of people think about it. Depending on the influencer's following and engagement, it can cost a fortune.
They are more like news accounts, and they sure can post something about you for some cash. And I mean a lot of it. It can both give you exposure, and ruin it all for you.
I wouldn't be excited to pay a few hundred bucks just to be called a clown by a few thousand people, you feel me? Not the best hip hop music promotion, in my opinion.
Another way is by DMing an influential person in the industry. Let's use hip-hop genre again. We have a lot of radio DJs and journalists that cover hip-hop industry 24/7. If we talk hip hop, think Adam22 and DJ Akademiks.
Usually, if you are a really small account, they won't bother, as it will be obvious that you've paid them to feature you. So you may have to crank up the numbers at least artificially. You know what they say, fake it 'till you make it! Not always right, but can come handy at times.
SMM (Social Media Marketing) Pannels
I feel like these panels scare people. All the terms like “fake followers,” or “fake likes” make you feel like you are going to get banned or even worse shadowbanned.
One beatmaker I followed had like 10k subscribers on IG and 130k views on a video. I called him out, but he quickly bounced back by saying “if you know about this kind of stuff, you are the one using it!”
Oh well, I am sure I'll be fine.
This is an example of overusing a service. The math doesn't add up, you know. Depends on the account, but 10% engagement is quite good. And here is this guy rocking his 500%+ and think it looks natural.
You can buy all you want – followers, likes, comments, etc., but they are not real. None of the followers will ever engage with you. There is also a more time-consuming way to get likes and follows, and those will be real.
In most cases, an automation tool will only take care of one social media for you for a certain fee a month. In this case, you usually receive a very user-friendly design and easy to set up the process. All you have to do is to list your competitors or type down a few hashtags, and you are good to go.
The default follow/unfollow/like/comment functions are better to tweak a little bit depending on your account age, following, etc.
What if you want to manage all your social media with one tool?
In my opinion, they are a lot more complicated. First, you will need a few proxies (depending on how many accounts you have). Then you will also need to tweak each function and scrape a bunch of accounts off social media.
Both kinds of automation tools won't directly help to promote a particular music video, but instead grow your social media accounts, fan base, and engagement.
To wrap up, I want to remind you that everything you do to get exposure takes a lot of work. If there were or is a shortcut, you wouldn't find it on the Internet, no matter how deep you dig.
You may get lucky and blow up, or work hard and blow up.
Instead of waiting for the first one to happen, just do the second one. Don't get caught up in numbers, don't look at others' engagement.
Just do your best and don't give up, alright?
Hopefully, the tips above will move you another inch closer to your final goal. Cheers!