Intel, how about you tell us more about yourself?
Sure, well I’m a rapper from LA who’s grinding and learning everything I can to propel myself and my homie, The Dark, into the industry. We recently started something called Aether Pro Studios and bought over $30k worth of equipment and software. We’re using it towards taking clients worldwide. They send us vocals and beats, and then we add effects and mix and master.
We’re saving up the revenue to shoot costly music videos and post them to WorldStar and hopefully Lyrical Lemonade. And past all that, I’ve been working on some dope music in between, but haven’t released a project in a minute.
What made you get into music? Do you have any musicians in your family?
My need to inspire and fix the world got me into music. I do have musicians in my family, my grandfather on my mom’s side, Don Butterfield, played the tuba for the New York Symphony, and my father used to be a DJ for nightclubs in LA.
Has it been a gradual process of wanting to become an artist? Or has it been a single event that made you fall in love with hip-hop?
It’s definitely a process. I’d say most artists start from vibing with a genre first. And that’s a timely process. Then they rap their songs, learn the lyrics, look up the beats, record a little remix of their own and say “Hey, maybe I could do this too.”
That’s when they bring out a pen and pad or open up Notes on their phone and write their own song. I know the first song I ever wrote was a remix of Dizzy Wright’s “Can’t Trust Em”, and it’s been a full-blown passion since then and has evolved a lot.
What’s more critical for you – the groove or the lyrics? Why?
It used to be lyrics more than anything to me, but as the years went on I saw that grooves and melodies are essential to the mainstream audience. As a result, I’ve learned to adapt and keep my sound but balance it. It’s a lot of trap beats now and singing hooks, AutoTune, reverb, and such.
I’d say my style is a 50/50 balance, if not 50/50, then 60/40 groove to lyrics. I can be extremely lyrical too if I have to though, like Canibus, Eminem, and Joyner Lucas. I have a few songs like that.
That’s a cool stage name you got. Tell us how you’ve come up with it.
I’ve always gotten an answer or explanation to everything, then one day my homie said I got intel on everything, and I said “Intel, huh,” and it stuck with me. I think it fits the theme of who I am as an artist and how different I can make each track.
Do you think that Intel Corporation will go after you once you get big as Gucci did with Gucci Mane? Or does it mean too much to just change it like that?
Haha, my boy Guwop fought hard to keep Gucci Mane and still uses it to this day. I can see why people would think Intel Corporation would go after me, but there is a difference between Gucci Mane and me. Gucci is a clothing brand, and the Gucci family tries to protect their brand and last name at all costs. Intel is a word in the English language.
They can attempt to come after me but won’t win. They cannot copyright a word, plus we represent two largely different factions. Intel Corporation deals with computers, while I’m an entertainer who makes music. It’s possible they’ll pursue action eventually, but they will not win. It reminds me of the Fine Brothers trying to copyright the word “react,” it’s crazy.
What are you working on right now? Any major projects coming up?
Apart from everyone else’s projects I’m engineering, I’ve been sitting on three projects. Resurgence, You Made This, and Studio Singles, which is a joint project with multiple artists in my posse.
What are your role models of the music industry?
As far as old school artists go, Tupac Shakur, Rakim, Prodigy, Wu-Tang, Eminem, MF DOOM, and maybe Lil Wayne, he’s borderline of the old and new school to me. Old school labels would have to be Death Row Records just for how iconic they made their name, that’s what labels strive for.
As far as new school artists go, Drake, Mac Miller, BoB, 6ix9ine, Denzel Curry, Logic, Juice WRLD, Ski Mask, J Cole, and of course my boy XXXTENTACION, may he rest in power. New school labels would have to be Funk Volume before they split, Tech N9ne’s Strange Music, and 10k Projects. They all give their artists full creative control and let them be how they want to be, and I heavily respect that.
Do you have a regular job or do you produce full time?
Man, I’ve been on and off some part-time jobs, but I’m mainly at my studio, that’s where I get the best revenue, and it’s getting me by, and each week the pay is getting better from more clients.
Did you have to make any sacrifices along the way like most entrepreneurs, even minor ones, like missing a Friday night out?
A few years ago after high school, I made one of the biggest sacrifices I’ve ever made, I cut off everyone who was holding me back, which sadly was 95% of the people I associated myself with. I wish them the best, but a lot of them are fake and huge losers. I hope they improve themselves, and I hope they won’t see me as a loan in the future.
I’ve heard too many stories of “I always fucked with you bro”, so I wouldn’t doubt it’ll happen haha.
Do you ever get jealous of people who get famous without any talent whatsoever while you are putting in all this work?
I don’t get jealous, as most of these people are either plants or get really lucky. If you have a game plan, you’ll get to where you want to be. Might take a bit longer, but that’s the nature of the industry You can be an overnight sensation or a product of years of work, but there are so many variables to all of it.
Do you have any methods to motivate yourself to keep pushing when you feel like nothing is working out the way you wanted?
I always remind myself there’s a fix to every issue, and time helps. If it’s a writer’s block, the best solution is to pick up the pen when you feel inspired. You want to show your best work, and not bad to average. We’re capable of it all, bad and good, and we know we can do better or worse.
Is there something you want to say before we wrap up the interview? Maybe a few words of inspiration for young artists?
Invest in a studio! Love yourself and love everyone who supports you. Always do the right thing and help others whenever you can. Think of your family, your lover, your friends, and what you can do to make them feel appreciated. Never stand for evil and know your worth. Most importantly, FOLLOW YOUR DREAMS!!!
How can people see your work or contact you?
You can see some of what I’ve been working on at my studio’s website, aetherprostudios.com. it’s tiny, with just a few songs but I plan on releasing projects officially soon on Spotify and Apple Music. The best way to contact me is either at my email, [email protected], or my Instagram accounts @official_intel or @aetherprostudios.
If you’re looking for features, interviews, booking, and such, hit me at @official_intel. If you’re looking for studio time, mixing and mastering and effects and such, [email protected], @aetherprostudios on Instagram, and our phone number (818) 570-2875 are the best ways to reach us. Thank you so much for the interview, and follow your dreams.