Hirata, a beatmaker and music producer from Seo Paulo, Brazil.

Interview With a Beatmaker and Music Producer Hirata

Today we are going to interview Hirata, a beatmaker and music producer from Sao Paulo, Brazil.

Hirata, how about you tell us more about yourself?

Brazilian, born in London in 1995. Spent most of my childhood playing soccer and riding bikes. Started getting nerdy with music around 14 in music review forums and websites. Began producing in 2017 and been having a lot of fun with it ever since.

When have you decided to start producing? Was there a music video or a song that made you want to start making beats?

I remember slowly getting into it. First, I downloaded FL Studio and tried to play around for like a minute and put it down. Then a couple of months later I got back to it but with the help of some Youtube tutorials. I’d say the album that made me pay more attention to the craft was Savage Mode by 21 Savage. To me, Metro was at the top of his game and was able to tie every instrumental with an excellent aesthetic concept throughout the project.

Which digital audio workstation are you using? Is it a personal preference or do you find it a lot better than others?

FL Studio 12. I used to work with FL 11, but I switched up to be up to date with some collabs I was doing.

What’s a must-have piece of equipment for you?

My old Bose iPod SoundDock. I use it as a speaker/studio monitor.

Is there a plugin or generator that you love more than the rest?


Your beats always sound amazing and top-notch. But it’s not a “typical” sound you would expect from a South American producer. You would expect to hear more reggaeton or samba vibes. Can you tell us if your music is westernized for a reason?

I appreciate the words. I did grow up with a lot of Brazilian music like Pagode and Funk, it certainly influences some of my melodies, but I believe most of my sound comes from stuff I was listening to later in life.

Sao Paulo is an enormous city. Is it easy to find like-minded artists and producers?

Yeah, I can spot the trap sound fusing with a lot of the more mainstream genres here. It is growing fast, and I see a lot of people putting out quality work.

I would assume the music industry is incredibly competitive in a city like Sao Paulo. How do you market yourself to stand out?

In fact, I don’t market myself as a producer inside my country very much. Here, I’m mostly working on some other music projects with a team.

Do you set any goals for yourself? For example, when do you think you’ll be working on making music full time?

I do. For now, I have a clear picture of where I want to be. I also know that life opens some doors you weren’t expecting so I’m mainly focusing on staying consistent, not worrying about set dates.

Was the word “quitting” ever sitting in your head for days or weeks?

Yes. In these days you’ve got to stay real close to the reason you started it.

It’s hard to see people hitting millions and even billions of streams and having almost none yourself even though you put in so much work. How do you motivate yourself to keep going?

Seeing my own progress and knowing I have to stay down, work and wait for my turn.

Any last words before we finish up?

I appreciate you reaching out, I loved making this, and I hope you experience joy and success in this project.

How can our blog readers contact you or see your work?

[email protected]
[email protected]

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Previous Interview: Rapper and Music Producer Moody

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